The End of Year Show Branding was opened up to Undergraduates for the first time this year, I read the brief and had a look at past branding and at first I wasn't sure that my work quite fit what they were looking for.
However, a fun idea popped into my head and I decided to explore it a little anyway, it involved a Yorkshire based pun "Get 'Art of Here", playing on it being the end of year show, which I then fit to a illustration of a dog running away with some art materials. I wanted to keep it sketchy and a little messy, which seemed very different to the past branding; but I wanted to use that to my advantage!
I wanted it to be a clear nod to the illustration arm of the university, as well as the comics side (which is why I choose to use a speech bubble). I added more shadows of the dog figure into the back to represent collaborative working, as well as making the overall piece more interesting and textured. I used a colour pallet that was based on LAU branding and its complimenting colours, in soft tones. I think the overall concept works on many levels, and I had a lot of fun creating it.
I put together a slide presentation showing my thoughts and examples of posters, social posts and email inserts, which you can see below:
